TechCraft

TechCraft Account Profiling services help you increase closed business by providing sales management the information you need to determine which accounts represent your best opportunity. The same program can also provide actionable intelligence for marketing management to tailor messaging, and for product marketing to modify solutions for optimal demand generation and competitive positioning. The custom nature of each program means that Tech Craft can provide information about your target accounts that simply cannot be found anywhere else. Account Profiling uses a combination of online and telephone research techniques to gather your desired account intelligence. Typical profiling projects include identifying hard to find facts, such as which hardware and software applications each prospect company has installed. If desired, you can also discover more subjective intelligence - such as risk and objections, competitors engaged, budget and timeline for purchase - which can uncover hidden immediate, mid-term, or longer-term sales opportunities at each of your target accounts.

WITH ACCOUNT PROFILING YOU GET:

Guaranteed Results - TechCraft uses experienced sales researchers to engage in peer to peer discussions with key contacts. Our team knows how to navigate an account and ask questions the right way to get the information you need. We will design a research program that is guaranteed to succeed.
Pay for Performance - We back up our guarantee with TechCraft's unique pay-for-performance pricing model - you only pay for the accounts we successfully survey.
Seamless Integration with Your Process - TechCraft can work directly in your CRM system or we can deliver the researched data in virtually any file format you require.
Optional Contact Discovery - You have the option of collecting both account and contact level information in a single project to maximize your investment. Combine Account Profiling with TechCraft Contact Discovery to build a custom B2B contact list that identifies the decision makers at each company - ensuring you are contacting the right people at each account. For pricing and more information, contact us.